That’s Amore

Did you catch that moon last weekend?  It sure hit your eyes like a big pizza pie, didn’t it?

Welcome back blog lovers!  It’s been a while, so let’s get back to business, shall we?

Taco rep extraordinaire Jim DePalma of Wales-Darby, New Jersey shared this tidbit online last week about a contractor who gets it.

Robert Heyrich, with his 2 sons and wife, operates  John Heyrich  Plumbing and Heating. I asked Robert how business was and he told me that this past heating season was excellent!  Robert does the most brilliant marketing that is so simple EVERYONE should do it.

All Robert does is simply call his customer after the job is finished and make sure the customer is happy. Robert’s been doing this for years and it’s done wonders for his business.  This simple gesture cements a relationship of trust, and Robert has become the “go-to” guy for his customers.  

Since they trust Robert, they ask him if he knows any roofers, electricians or painters he could recommend.  Those trades in turn recommend Robert for future jobs !!

How simple!

We left off our blog series talking about the myth of customer loyalty. But here’s a guy who understands that you never stop earning a customer’s trust and, in turn, his or her business.  All it takes is a phone call.

Jimmy D also reports that Robert kept himself busy over the winter selling outdoor reset controls to his “existing” customers.

Robert sent out letters to his customer base, offering OUTDOOR RESET (using a Taco SR501EXP relay & a PC 700 reset control) to their existing heating systems, which would save them 10-15% on their fuel cost. Robert knows where the 10 to 15 year old boilers are in his market ( he works on them !!) and he sold 25 Taco outdoor reset systems this past heating season. 

Jim says Robert also gets that these things don’t sell themselves.  Robert makes sure he can explain how outdoor reset works so simply that a 10 year old can understand it.  After all, if a customer doesn’t really grasp the concept, there’s no way he’s going to buy it.

We’ve discussed outdoor reset in previous blogs — check out some independent documentation of energy savings here, and how the PC 700 can make a cast-iron boiler as efficient as possible here.

That, my friends, is Amore…

Take it away, Dino…

He makes it look so easy.  The great ones always do…


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